Marketing Manager - Rapid City, SD - On-site Full-time

 

About the job

Description

KT is seeking a motivated individual to join our marketing team.

About Us

Ketel Thorstenson, LLP, is a full-service accounting firm rich in history, serving clients in the Black Hills region since 1936. Currently, we have 22 partners and over 50 CPAs, with offices in Rapid City and Spearfish, SD, and Gillette, WY. The firm offers a variety of accounting services, specializing in the agricultural, construction, hospitality, estate planning, nonprofit, and government industries. Our mission is to inspire excellence in our people, clients, and communities by building meaningful relationships through progressive thinking, collaboration, and passion.

Responsibilities

• Engage in planning firm positioning, market and competitive analysis, client segment selection and marketing plans, and related service line positioning.
• Influence firm culture through internal marketing including employee engagement and environmental changes.
• Direct marketing communications including branding, public relations, advertising, newsletters, events, market research management, social media, and digital content either directly, through delegation to the Marketing Coordinator or outsourcing. 
• Lead the firm’s client experience initiatives to include screening, onboarding, identifying areas for efficiency, and soliciting feedback. 
• Use metrics to define the appropriate marketing strategies for the firm’s current position. 
• Oversee the firm’s website management, content, search engine optimization and apply key metrices to marketing strategies. 
• Work with department leaders to create, support and grow the firm's niche plans. 
• Direct and support the firm’s digital marketing strategies. 
• Work collaboratively with human resources in human capital initiatives. 
• Serve as a firm representative at networking and public events. 
• Develop an annual marketing plan that fully ties to the firm’s vision, goals, objectives and strategies and lead the implementation of the plan. 
• Develop a firm-wide sales pipeline and manage regular pipeline meetings. 
• Develop tracking mechanisms on all marketing efforts and adjust efforts based on success. 
• Provide support and coaching to the partners and key leaders and coordinate their marketing and sales activities to support the firm’s growth strategy. 
• Managing the firm’s engagement calendar to include sponsorship opportunities. 
• Negotiate and maintain firm’s marketing contracts. 
• Manages the marketing department budget. 
• Other duties as assigned by Partner-in-Charge or other member of the Partner group.

Supervisory Responsibility

The Marketing Manager is responsible for the supervision of the Marketing Coordinator. 

Requirements

Required Qualifications:

• Bachelor’s degree. Degree in Marketing, Business Administration or related field preferred.
• 5 plus years of relevant marketing experience
• Must be able to work autonomously and manage the workload of others.
• Ability to gather data and make important strategic and spending decisions. 
• Must be comfortable and proficient to speak in front of large groups (50+), plus greet and talk with individuals at business and community events as a firm representative
• Strong understanding of digital marketing tools and techniques, including SEO, and social media marketing.
• Proficiency in marketing software and tools, such as CRM systems and analytics platforms.
• Must demonstrate ability to build trust and confidence from firm leadership and staff, employing a consistently positive attitude
• Must be proficient in MS Office Suite, including Word, Excel, PowerPoint, and Outlook, and knowledgeable in Adobe Suite CS.
• Demonstrates ability to interact and cooperate with employees, management, current and potential clients, and other industry resources.

Desired Skills

• Excellent communication and interpersonal skills (including written and oral communication), with ability to work effectively in a team.
• Creative thinking and problem solving abilities.
• Detail-oriented and organized
• Have high energy and be motivated to perform. 

Shared Values: Truth, Excellence, Innovation, Community, and Diversity.

Benefits

• Work life balance: PTO, Extended Illness Leave, 8 paid holidays, Flex Hours - outside of peak season, Community Service Opportunities, Paid Volunteer Time, & Dress for your day.
• Health and Wellness: High Deductible Health Plan, Dental, Vision, Long Term Disability, Short Term Disability, Basic and Voluntary Life Insurance, Voluntary Accident Insurance, & Voluntary Critical Illness Insurance.
• Financial Wellness: 401k Retirement Plan, Flexible Spending Account (FSA), Health Savings Account (HSA), Financial Advising through Morgan Stanley, Tax Season Incentives, Employee Referral Program
• Career Growth: AICPA-NASBA’s Experience, Learn, and Earn Program, Tuition Assistance, Assistance with Professional Certifications, Promotional Opportunities, Path to Partner 
• For more information about our benefits, visit www.ktllp.cpa/careers. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Physical Demands

 This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, phones, photocopiers, scanners, and fax machines.

The position requires extended periods of sitting or standing at a desk while completing computer or office-based work. The employee occasionally required to climb or balance, stoop, kneel, crouch or crawl.

The employee may lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Vision abilities required include: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to focus.

Schedule

This is a full-time position working 40 hours per week, core hours of operation are daytime hours M-F. Some weekends and evening hours may be needed.

Located in Rapid City, SD office. Role may require travel as needed for business purposes, including in town, out of town, and / or overnight.

Become a member of our team – apply today!

Ketel Thorstenson, LLP is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, national origin, ancestry, age, religion, disability, gender, pregnancy, sexual orientation, transgender status, gender identity, or any other classification protected under applicable law.

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