Marketing Lead, CRM Strategy & Personalization - Minneapolis, MN - On-Site - Full-Time - Allnew Jobs

Friday, May 9, 2025

Marketing Lead, CRM Strategy & Personalization - Minneapolis, MN - On-Site - Full-Time

 

About the job

As a Marketing Lead, you will help execute strategies that fuel business results and growth, drive relevance, and create more meaningful engagement with our customers.

You will collaborate with partners to understand business & customer needs, translating these requirements into marketing strategies, ensuring seamless execution of initiatives, and analyzing performance for optimization. The Marketing Lead, CRM Strategy will support the execution of CRM campaigns across Email, Push, Notification Center and Text, including making recommendations on how to improve performance. You are a developing strategist with strong leadership skills, capable of leading projects, analyzing campaign performance, building relationships, and creating innovative solutions, while effectively communicating with both your team and stakeholders.

This position will report to the Marketing Manager or Senior Marketing Manager.

This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What You’ll Do

  • Support the execution of CRM campaigns across various touchpoints: Email, Text, Push, Notification Center
  • Execute strategies that drive business growth and customer relevance.
  • Analyze campaign performance and optimize initiatives accordingly.
  • Manage relationships with stakeholders to understand business needs and to ensure seamless campaign execution.

Basic Qualifications


Preferred Qualifications


What’s In It For You

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our Benefits Include


About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full timePandoLogic. Keywords: Marketing Manager, Location: Minneapolis, MN - 55423




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