About the job
POSITION: Market Research Analyst
DEPARTMENT: Market Research
REPORTS TO: Director, CSL
FLSA STATUS: Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
The Market Research Analyst, with guidance from project managers and senior executives, will be responsible for researching, writing and presenting feasibility studies and strategic plans for clients who are evaluating potential tourism, convention/conference, youth & amateur sports, multipurpose event, attraction and other destination development investments. We are seeking a self-motivated, enthusiastic individual to join our firm in a diverse, project-based environment as a key analytical and research resource. This individual will conduct market research and develop analyses to be used in preparing project feasibility studies. Research will also be used in studies that evaluate facility operational effectiveness and demand for various tourism, event and placemaking assets.Essential Dutes And Responsibilities
- Conduct research and analysis to define the primary components of market demand for specific client projects.
- Prepare written reports.
- Research, compile and analyze issues impacting the various industries of study.
- Assemble and review operational and physical characteristics of existing and planned facilities.
- Conduct primary industry market research through analysis of past, current and potential future event space users and/or visitors to the market. Analysis will often be conducted over the telephone or via email/internet resources.
- Summarize results of research and analysis for both internal and external purposes.
- Develop current and prospective client presentation materials.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education And/Or Experience
- Minimum of a Bachelor’s degree.
- Recent graduates are encouraged to apply, as well as individuals with up to two (2) years of professional experience.
Skills And Abilities
- Excellent writing and communication skills with the ability to interact with all levels of the organization and outside contacts in both written and verbal formats.
- Creative, future-focused thinker with the ability to develop strategic recommendations and visioning concepts for a variety of project types.
- Motivated self-starter with the ability to assimilate new information quickly and work under deadlines.
- Well-organized with the ability to manage multiple complex tasks simultaneously.
- Computer skills to include proficiency with Microsoft Word, PowerPoint and Excel.
Compensation
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site at CSL Minneapolis
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Note
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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