About the job
*Description*
Summary
The Digital Marketing Analyst has strong analytic and statistical capabilities with an expertise in translating data into meaningful market and consumer insights. The successful candidate is knowledgeable in market research and CRM, website, online brand management, SEO analytics, etc. The Digital Marketing Analyst reports to the Director, Digital Marketing. The position will be located in our corporate offices in Danbury, CT with a hybrid schedule (3-4 days onsite and 1-2 remote)
Responsibilities
- Collaborates with marketing team and other stakeholders to drive success and growth of digital channels
- Recommends measurements and strategies using data to drive business decisions resulting in achievement of Nuvance Health objectives
- Proposes and manages market research projects to generate consumer insights in support of improved marketing strategy and planning
- Undertakes continuous analysis of competitive environment and consumer trends, communicates trends and learnings to stakeholders and provides strategic recommendations as appropriate
- Query datasets and aggregates disparate data across systems to bring insights and trends to influence marketing campaigns, creative and investment decisions
- Conducts quantitative analysis and modeling, extracts insights from data and develops and delivers presentations to a large variety of audiences
- Compiles, analyzes and distributes timely reports on recurring and completed campaigns incorporating relevant KPI�s. Develops insights based on trends for further consumer journey development
- Conducts regular QA assessments of all CRM activities to ensure optimal results for digital campaigns, including acquisition, retention, reactivation and promotional activities
- Analyze audience segments to increase personalization capabilities and uses demonstrated best practices to ensure optimal delivery of results in multiple digital channels
- Trains, coaches and counsels team members to measure ROI and KPI�s as related to digital engagement initiatives
- Assesses market trends and reports on findings and translates data into meaningful market and consumer insights
- Communicates research and analytical findings to be incorporated into written, visual, digital, e-mail and audio content/formats that inspire and encourage desired actions by key audiences
- Demonstrates regular, reliable and predictable attendance
- Maintains and models Nuvance Health values
- Performs other duties as required
*Education/ Skills /Experience*
- Bachelors degree in Marketing, IT or equivalent experience
- Minimum four (4) years of experience working in a marketing environment or marketing/digital/interactive agency preferred
- Strong in conducting complex analysis – gathers data resourcefully, conducts quantitative and qualitative analysis independently and effectively
- Strong familiarity framing and structuring a problem
- Strong in seeking insights - extracts insights from data/analyses, translates findings into practical recommendations
- Proficient in data visualization and dashboard creation
- Proficient in all Google suite products (Analytics, Search Console, Looker)
- Familiarity with Tableau and/or Power BI (preferred, not required)
- Able to work autonomously, but also collaboratively on projects
- Experience working with Customer Relationship Management (CRM) platforms
- Excellent time/project management skills
Company: Nuvance Health
Org Unit: 1808
Department: Marketing
Exempt: Yes
Salary Range: $28.78 - $53.45 Hourly
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