Digital and Social Media Strategist AS9873 - DeLand, FL - On-Site - Full-Time

 

About the job

The Digital and Social Media Strategist supports Stetson University by enhancing and growing the university’s online presence. This includes organic social media and social media ad campaigns that recruit prospective students and engage current students, faculty, staff, alumni, and donors, helping to ensure the university’s financial strength. Serving as a member of University Marketing, the Digital and Social Media Strategist also assists with marketing and other publicity efforts for the university. In alignment with Stetson’s Strategic Priorities, the Digital and Social Media Strategist will help foster a strong sense of community and promote university initiatives, including student wellness and mental health.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Employment duties include, but are not limited to the following:

• Write/post items to the university's social media outlets, monitor mentions of the university on social media, and create reports related to Stetson's social media presence
• Develop social media strategies in support of the university's PR/marketing efforts
• Develop digital ad strategies to boost admissions and other strategic priorities for the university
• Report on the effectiveness of Stetson's social media efforts and create statistical reports as needed
• Oversee the Student Creative Agency and student workers who contribute to social media as well as serve as a point of contact for the Student Employment Office
• Serve as the social media consultant for other areas of the university
• Perform other duties as assigned.
  
  
  
  
  
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