About the job
Job Description
The Muma College of Business hosts undergraduate, master's and doctoral programs for more than 8,700 students on all three USF campuses. The AACSB-accredited college is home to the Lynn Pippenger School of Accountancy, Kate Tiedemann School of Business and Finance, The Baldwin Group School of Risk Management and Insurance, School of Information Systems and Management, School of Marketing and Innovation, School of Hospitality and Tourism Management, as well as several centers, institutes and labs.The Communications and Marketing Officer (Digital) plans, executes and evaluates cross media marketing and communications campaigns to recruit students for graduate, certificate, executive and other educational programs. Promoting events and building the reputation of the Muma College of Business. The digital marketing officer manages social and other advertising campaigns that integrate with marketing automation, web and email strategies to achieve college, center and program objectives and evaluate campaign effectiveness.
Responsibilities
- Develop, manage, evaluate, optimize and report on custom digital media plans designed to meet established budget and enrollment targets. Research audience and keywords to develop content and segment and target campaigns. Select advertising platform mix including search, social and traditional media. Build and manage media schedules, and coordinate with program directors and communications/marketing team to build needed assets
- Develop, execute, evaluate and optimize email, web and social campaigns to engage and nurture audiences to achieve communications/marketing objectives, including student recruitment, increase event attendance, and other college/center/program goals
- Continuously monitor all digital advertising campaigns to optimize performance. Track and analyze conversions at each stage to meet campaign goals and ensure rates meet or exceed industry standards. Assess issues for under-performing tactics to make changes and ensure improvement. Develop monthly reports for college/faculty partners on campaign performance
- Establish and manage relationships with digital and traditional media vendors. Develop expert-level knowledge of planning, buying and billing cycles. Negotiate the most cost-effective buys and the most efficient placements. Advise team when new advertising opportunities arise. Troubleshoot issues with vendors.
Qualifications
Minimum: This position requires a bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions.Preferred: Bachelor’s degree in Business, Marketing, Communications, or a related field with at least two years of significant experience working as a digital media buyer specializing in inbound marketing tactics. Google AdWords and Bing Ads Certifications and experience working with a marketing automation tool (such as HubSpot, Marketo, etc.) Strong advertising copywriting skills.
Skills: Ad copywriting skills, audience segmentation, digital production, marketing automation, media buying, search engine marketing and optimization, PPC advertising and social media advertising.
About Us
The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.
Working at USF
With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region. At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees. We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.
To learn more about working at USF please visit: Work Here. Learn Here. Grow Here .
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