About the job
Position: LinkedIn & Twitter Content Creator/Writer
Job Type: Full-Time - 100% remote
Working hours: US Timezone (PST)
About Our Client
Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.
Role Overview
We’re seeking a strategic social media ghostwriter/content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.
Key Responsibilities
1. Content Strategy & Creation
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Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader
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Create 15–20 Twitter posts/week and 2+ LinkedIn posts/week
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Write strategic Twitter threads on methodology, case studies, and insights
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Simplify complex marketing concepts for DTC founders & marketing leaders
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Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement
2. Brand Voice & Authenticity
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Master CEO’s voice, tone, and style through regular collaboration
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Align all content with expertise in private equity, performance marketing, and agency operations
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Maintain brand guidelines while adapting for platform nuances
3. Industry Engagement & Community Building
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Monitor and engage with DTC, performance marketing, and paid social conversations
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Build relationships with influencers, founders, and marketing leaders
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LinkedIn: Connect with potential clients and partners
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Twitter: Participate in discussions, trending topics, and industry events
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Engage prospects discussing growth challenges or agency needs
4. Lead Generation & Business Development
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Create content targeting DTC founders, CMOs, and marketing directors
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Build content funnels from follower → lead
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LinkedIn: Target decision-makers at 7–8 figure brands
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Twitter: Build authority through real-time insights and engagement
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Work with sales to address prospect pain points in content
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Develop lead magnets, downloadable resources, and compelling CTAs
5. Performance Analysis & Optimization
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Monitor platform analytics to find high-performing, high-quality engagement content
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Track funnel from impressions → qualified leads → consultations
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A/B test content formats, CTAs, and strategies
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Provide weekly reports on:
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Follower quality
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Engagement rates
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Lead generation
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Pipeline contribution
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Continuously refine strategy based on business results
Requirements
Marketing Expertise
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3+ years in performance marketing, paid social, or DTC marketing
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Deep knowledge of Facebook/Meta ads, creative strategy, and performance metrics
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Understanding of DTC growth strategies and challenges
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Familiarity with industry terminology, trends, and key players
Writing & Communication Skills
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Exceptional writing skills with social media content experience
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Ability to make complex marketing ideas engaging and accessible
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Twitter-specific content expertise (threads, polls, Spaces)
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Strong storytelling for case studies
Social Media Management
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Proven success growing B2B executive or agency Twitter & LinkedIn accounts
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Deep knowledge of algorithms, formats, and audience behaviors
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Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator
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Expertise in adapting content cross-platform
Preferred Qualifications
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Ghostwriting experience for executives in marketing or agency settings
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Background with performance marketing agencies or scaling DTC brands
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History of creating content that generated qualified leads
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Understanding of agency business models and client acquisition
Success Metrics
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Follower Quality Growth: +30% per quarter in ideal client followers
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Engagement Rate: 4%+ average across platforms
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Lead Generation: 8+ qualified leads per month via content
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Pipeline Contribution: 15%+ of new consultations/proposals
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Content Performance: Consistent reach & engagement on educational posts
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