Google Ads Specialist (Mobile Apps | TROAS-Focused) - Remote - Full-time - Allnew Jobs

Tuesday, June 3, 2025

Google Ads Specialist (Mobile Apps | TROAS-Focused) - Remote - Full-time

About the job


Position: Google Ads Specialist (Mobile Apps | TROAS-Focused)
Working Hours: 4:00 PM – 1:00 AM
Location: Remote
Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We’re known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose:

We’re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You’ll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional Qualification:

  • Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  • Certification(s): Google Ads Certification is a plus.

Experience:

2+ Year of experience in Google Ads Specialist TROAS-Focused

Responsibilities:

  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
  • Perform deep competitor analysis using tools like SensorTower or AppMagic
  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
  • Monitor and improve app store visibility and ratings through review strategies
  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
  • Design and test creatives for various user journey stages
  • Refine targeting, bidding, creatives, and placements to meet KPIs
  • Build performance dashboards and deliver reporting
  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.
  • Stay updated with the latest Google Ads trends, policies, and best practices.

Requirements

  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
  • Hands-on experience with ad mediation platforms
  • Ability to manage review generation strategies on both app stores
  • Experience with paid campaigns for apps with subscriptions or IAPs
  • Strong analytical mindset
  • Excellent collaboration and communication skills
  • Google Ads certification preferred
  • Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta
  • Worked on freemium, subscription, or hybrid monetization models
  • Familiarity with privacy-first strategies (ATT, consent prompts, etc.)

Benefits

  • EOBI
  • Provident Fund
  • Medical Health Insurance
  • Annual Leaves
  • Casual leaves
  • Sick Leaves
  • Bereavement Leaves
  • Marriage Leaves
  • Paternity Leaves
  • Maternity Leaves

Why Should You Join IKONIC?


At IKONIC, we believe in providing development opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:
A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it.
  • Market Competitive Compensation based upon your professional qualifications and skill set.
  • As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.
Note: Above goals and job descriptions are indicative and subject to change.

Apply now


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