About the job
Are you a creative self-starter with a passion for marketing and design? We’re looking for a dynamic Marketing Specialist to join our growing team in Dallas! In this role, you’ll support a variety of marketing initiatives—from managing digital campaigns and social media to email marketing, graphic design, and Google Ads.
You'll collaborate across teams, bring fresh ideas to the table, and help execute campaigns that drive engagement and boost brand visibility. If you’re highly organized, creative, and ready to make an impact, we want to hear from you!
Responsibilities
- Update and maintain website content including refreshing banners, blog posts, and creating new pages to ensure relevance and engagement.
- Oversee the company’s social media presence ensuring consistent branding and fostering audience interaction.
- Design, implement, and optimize automated email campaigns.
- Create and manage email signature banners.
- Maintain customer database.
- Plan, execute, and manage paid search campaigns to boost website visits, capture leads, and elevate brand visibility.
- Evaluate campaign performance using KPIs and provide actionable recommendations for ongoing improvement.
- Design various marketing materials including brochures, flyers, advertisements, and signage.
- Develop visually engaging sales presentations for both new and existing products.
Requirements
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 1-2 years of hands-on marketing experience or relevant internship experience.
- Proficiency in Adobe Creative Suite (InDesign, Photoshop) and Microsoft Office (Word, Excel, PowerPoint).
- Familiarity with CMS platforms such as WordPress or Joomla; basic HTML knowledge is a plus.
- Google Ads certification or previous experience with paid search campaigns is a plus.
- Salesforce experience is an advantage.
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