About the job
Job Description
The Marketing Analyst is responsible for understanding, analyzing and improving the marketing strategies of the company. This will include performing analysis on marketing programs and assisting in creation and improvement of these programs.
Responsibilities:
Responsible for practicing, supporting, and promoting Station Casinos’ “Beyond the Best” Company-wide culture and demonstrating Station Casinos’ Championship Service Standards at all times. Responsible for creation and design of direct marketing and promotion segmentation as well as determination of criteria for the event(s). Prepare analysis related to corporate program and other major company-wide programs. Provide recommendations for improvements to marketing programs based on analytical results. Provide recommendations for improvements to marketing programs based on analytical results. Assist with monitoring the cost of the marketing calendar compared to budget and clearly explaining any potential variances. Independently evaluate various Marketing, Food and Beverage, Slot, Table Games, Hotel, and Ancillary Gaming programs. Works with production team to help ensure accuracy of programs and proof marketing materials as needed. Provide support to Campaign Managers. This will entail validating work, developing mail lists, and training. Assist in the development and interpretation of property, brand and trade zone specific marketing analysis.
Qualifications:
Either 2 years experience in marketing strategy and analytics environment or analysis related bachelor’s degree. Ability to process data in advanced computer systems. SQL, Tableau, Cognos, Power BI, Python preferred, but not required. Ability to pull observations from information and communicate them in an effective manner. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
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