Content Manager- Karachi Division, Sindh, Pakistan - On-Site- Full-Time (job)

About the job

Key Responsibilities

Developing and implementing social media management content strategies aligned with client objectives.

Create an engaging and relevant content strategy for social media platforms as per the strength of each platform and the requirements of the client.

Adept in platform agnostic-based strategy and be able to create content that fits the criterion

Adept at the seamless flow of a social content strategy across platforms that also ties in to the brief objectives and KPI’s

Create copy , captions, and descriptors for always-on content

Monitor social media channels to track performance metrics, including reach, engagement, and conversions.

Analyze social media data to provide analysis, insights and recommendations for campaign optimization.

Create social media competitive analysis for different clients for research and insight purposes and base content strategies on the findings.

Assist in identifying and segmenting target audiences to tailor content and messaging.

Stay updated on industry trends and competitor activities to identify opportunities for improvement.

Foster meaningful interactions with the online community of client(s) and build strong relationships with followers.

Share insights and recommendations with the team to enhance our social media efforts.

Work closely with the client servicing, design, and content teams to align social media campaigns with overall business objectives.

Coordinate and collaborate on campaign planning, and promotional activities.

Monitor social media channels for any potential issues or crises.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

2-3 years of experience in social media marketing or a related field , digital agency background is a must-have.

Proficiency in social media platforms, including content creation and campaign management.

Excellent writing, editing, and visual content creation skills.

Ability to analyze social media data and provide insights for campaign optimization.

Knowledge of industry trends, competitor activities, and social media platform changes.

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